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Updated: 2026-10-18
As landing-page forms convert less and less, Click-to-WhatsApp, Instagram, and Messenger ads that open a chat straight from the ad have become a major acquisition channel for both e-commerce brands and service businesses. A prospect sees the ad, taps once to open the conversation, and writes "Can I get more information about this offer?"
Ad spend pays off only when the first minutes after the click are handled well. Ad traffic often peaks in the evening and at weekends; when the reply comes the next morning, the prospect has either chosen another brand or forgotten what the ad was about. The ad conversation settings in Yanitly's WhatsApp automation platform recognize messages that come from ads and handle them according to the mode you choose.
Success with ad conversations is not about giving every person who clicks the same canned answer; it is about knowing they came from an ad and moving the conversation to the next step with a few short, relevant questions.
A customer who writes to a business on their own usually knows what they want: "Where is my order?" or "What time do you close?" Someone who arrives from an ad is still exploring and trying to work out whether the offer fits their needs. When ad traffic meets an ordinary knowledge base bot, three problems appear:
Yanitly reads the ad referral information that Meta sends with messages on WhatsApp, Instagram, and Messenger. If a message starts from an ad click or from one of your ice-breaker questions, the conversation is marked as an ad conversation. The mark stays on the conversation for the free messaging window that follows the latest ad entry, so the prospect's next messages are handled under the same rules.
Many ad campaigns use an automatic welcome message that Meta sends as soon as the prospect opens the chat. When that reply arrives within a few seconds, Yanitly recognizes it and the assistant does not write a second greeting on top of it. Your scenario opening is sent once that short window has passed, so the prospect sees a single, consistent opening.
For each channel you choose how ad conversations are handled:
If the channel's own AI mode is off or set to draft, the ad layer does not send automatic messages either. In other words, the ad setting can never override your channel setting.
Scenario mode does not leave the conversation to improvisation. It consists of a short opening that you define and approve in the channel settings.
Long questionnaires lose people on mobile messaging, so a scenario is limited to at most three natural questions. For example:
You can link a service's price line to the scenario. That line is shown only if the service's price visibility setting allows a figure. If the service is marked "after assessment" or "hidden", no figure appears in the scenario, and the assistant never adds an internal price or deposit amount on its own.
You end the scenario with a short closing sentence of your own, such as "Tell me a time that suits you and I will check it right away" or "Once you choose a size and color, I can show you the product." The sentence is your text; the assistant does not add discounts or promises to it.
After the opening, the conversation continues with the channel's normal assistant flow. In e-commerce, when the prospect asks about a product, the visual product search and color photo step comes in, and at checkout the cash-on-delivery order and confirmation flow takes over. For service businesses, the assistant offers available times from the calendar and books the appointment with the prospect's confirmation.
A scenario works best when the first message continues the promise of the ad with the right question. A few example flows:
Apparel brand: A shopper taps a new-season trench coat ad and writes "Can I get some information?" The scenario opens with a short greeting and asks "Which color and size range are you looking for?" When the shopper answers "Beige, 38", the assistant reads stock from the catalog, sends the primary photo of the beige variant, and, if the shopper wants, prepares a cash-on-delivery order summary.
Beauty center: For a prospect who taps a skincare campaign, the scenario asks whether they have had the treatment before and which days suit them. If the service's price visibility is set to "starting from", the scenario's price line carries that text; the assistant then offers available times from the calendar.
Dental clinic: In an implant consultation ad, the price is usually confirmed after an examination. In that case you add no price line; the scenario only asks which days suit the consultation and takes the appointment request.
In each example the friction between the ad and the chat drops, but the order or appointment is still created only with the customer's explicit confirmation.
In draft or human mode the assistant does not write to the prospect, but your team is not left in the dark. When an ad message is waiting for a reply, team members with inbox access receive a notification, and the conversation list shows why the assistant did not answer. In draft mode, the prepared reply waits as a suggestion that an agent can edit and send in one tap.
Per-ad conversion reporting is not part of this flow. Keep tracking which ad sets turn into sales in Meta Ads Manager; on the Yanitly side, conversations, orders, and appointments appear in their usual screens.
To bring order to your ad conversations, follow this sequence:
Automate orders, shipping, appointments and support on WhatsApp with official WhatsApp Business API flows, AI replies and privacy-aware operations in Yanitly.
Guides on visual product recognition, color-specific catalog image delivery, cash-on-delivery consent workflows, Click-to-WhatsApp ad funnels, and smart order/return verification across WhatsApp, Instagram DM, and Messenger.
Yanitly reads the ad referral information Meta sends with the message and marks the conversation as an ad conversation. Messages that start from one of your ice-breaker questions are recognized the same way, and the mark stays on the conversation for the free messaging window.
No. When Meta’s automatic greeting arrives within a few seconds, Yanitly recognizes it and the assistant does not send a second greeting on top. The scenario opening is sent after that short window, so the prospect sees one consistent opening.
You can link a service’s price line to the scenario, but it is shown only if that service’s price visibility setting allows a figure. For services priced after assessment or hidden, no figure appears in the scenario and the assistant does not add a deposit amount on its own.
After the opening, the conversation continues with the channel’s normal assistant flow. E-commerce prospects can receive product photos and a cash-on-delivery order summary, while service businesses can offer available calendar times; orders and appointments are always created with the prospect’s explicit confirmation.
